Candy packaging has always been an indispensable part of the candy industry. Good candy packaging can not only protect candy, but also attract consumers ‘attention and increase sales. As people’s awareness of environmental protection increases and market competition intensifies, confectionery packaging design is constantly innovating and changing. This article will introduce new confectionery packaging design trends, including three aspects: color, environmental protection and creativity.
1. Color candy packaging design trends
Colored candy packaging design is an important trend in candy packaging design in recent years. Colored candy packaging can attract consumers ‘attention and increase candy sales. The design of colored candy packaging requires coordinated and bright colors, and at the same time conforms to the taste and characteristics of the candy. Commonly used color candy packaging design elements include patterns, patterns, words, etc. These elements can form a unique visual effect on candy packaging and attract consumers ‘attention.
2. Environmentally friendly confectionery packaging design trends
Environmentally friendly confectionery packaging design is a new trend in the confectionery industry. As people’s awareness of environmental protection increases, more and more consumers are paying attention to the environmental protection of candy packaging. Environmentally friendly confectionery packaging design requires the use of renewable and degradable materials to reduce environmental pollution. Commonly used environmentally friendly confectionery packaging design materials include paper, corn starch, etc. These materials are not only environmentally friendly, but also can bring a more natural and pristine feeling to candy packaging.
3. Creative confectionery packaging design trends
Creative confectionery packaging design is another important trend in the confectionery industry. Creative candy packaging design requires designers to have innovative awareness and imagination, and can design candy packaging to be more interesting and creative. Commonly used creative candy packaging design elements include candy shape, candy packaging shape, candy packaging materials, etc. These elements can bring a more colorful appearance to candy packaging, attract consumers ‘attention, and increase candy sales.
Conclusion:
Candy packaging design is an important link in the confectionery industry. Good confectionery packaging design can bring more sales and brand value to confectionery. This article introduces new confectionery packaging design trends, including three aspects: color, environmental protection and creativity. I hope this article can provide some useful reference and inspiration for candy packaging designers.